New York designer Farvardin Fathi (aka Fafa) designs stylish solutions that make daily life effortless.

Fafa studied fashion design at ESMOD International in Paris, the world’s first fashion-design school, where she apprenticed with leading French designers. She further pursued her interest in design with courses in product, material, and interior design at Parsons in New York City.

 Fafa first conceived her vision of The HookUp when her sister’s Hermes Birkin handbag was stolen at a busy city café. In collaboration with Stanford engineers, Fafa created an elegant product, The HookUp, to protect handbags from theft and damage.

Dedicated to her vision, Fafa has launched three versions of The HookUp, which have been used by the nation’s most affluent and successful women. Her passion for designing products that emphasize elegance and ingenuity continue to be the driving force in her career today.

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    Esther Gauthier is the founder and owner of AQUA, the first and only aqua-cycling studio in New York. She is inspired by providing women a unique and holistic fitness experience.

    When spending time with her clients around the pool of her aqua-cycling studio, Esther encourages her clients to utilize The Hook Up to hang their towels and other pool necessities, preventing them from getting wet. 

    For more information about AQUA, check out her website at www.aquastudio.com.

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    Chantel Valentene is a creative consultant and designer. She is inspired by people, real life, and experiences. The art of providing products that she feels are necessary yet let you dream.

    Chantel uses The Hook Up often during her many client meetings through out the day. She’s able to make sure all of her belongings are conveniently together to run off to her next meeting. The Hook Up also leaves an organized and sophisticated impression on her clients. 

    For more information check out her website at www.chantelvalentene.com.

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    Elisabetta Bucci is a 4th generation jeweler. She is the co-owner of Carolina Bucci, a high-end fine jewelry brand sold worldwide. While overseeing all of Carolina Bucci’s strategic operations, she lives a busy life in NYC as a wife and mother of toddler twins.

    Elisabetta truly values the convenience and practicality of The Hook Up. When out with her family, she doesn’t worry about her bag occupying another seat or laying on the floor collecting dust. She rests assure that she can sit back, relax, and enjoy the company of her family.

    For more information on Carolina Bucci, please visit www.carolinabucci.com.

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    Gisue Hariri is a co-founder & creative Principal of Hariri & Hariri, a New York-based multi-disciplinary architecture and design firm. Her approach is rooted in a firm belief that design is fundamental to improving quality of life and with an integrated, unified approach architecture can become a total work of art.

    As a woman who enjoys both beauty and structure, Gisue places The Hook Up in her closet to arrange her collection of handbags to keep them organized and in place.

    For more Information check out her website at www.haririandhariri.com.

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    Zoë Sakoutis and Erica Huss are Founder and Co-Founder of BluePrint, a lifestyle brand offering fresh juice products and juicing programs to audiences nationwide. They are inspired by bringing information to the masses on how raw foods can improve overall health and wellness for the long term.

    They are both big fans of The Hook Up. Being absolute trendsetters, what they love most about this product is its function to accommodate purse handles of all lengths. When switching to a purse with a single long strap, Zoe and Erica find it very easy to just tie the strap and hang away!

    For more information on BluePrint, please visit www.blueprintjuice.com.

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    Tara Kamangar is a classical pianist, film composer, and a member of the classical crossover trio, Triptyq. She believes that, in the words of Rachmaninoff, music should reveal as simply as possible the emotions of the heart.

    As an artist, Tara finds inspiration in going to the theatre and attending concerts. She finds that she gets the most use of The HookUp at these venues, by hanging it on the seat directly in front of her.

    For more on her work, please visit her website at www.tarakamangar.com.

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Inspired by two iconic symbols–the heart and the script letter “S”–The Hookup is a simple and functional tool solving a daily dilemma of every woman: how to keep her handbag clean and protected.

Intricately engineered, The Hookup is handcrafted from eighteen aluminum-alloy parts and finished in precious metals, holding up to 30 lbs of weight. Its lightweight design allows for easy access, as it will hang elegantly from any handbag. A simple twist transforms it into a sleek hook from which to hang numerous items (a purse, umbrella, shopping bags, coat, etc).  Its unique patented design allows it to attach to just about any surface–doors, tables, bars, closets, desks, chairs–and rendering it indispensable.

Gold

$125

Weight 1.4oz (42.5g)
Dimensions 4″ x 3” (101.6mm x 76.2mm)
Embroidered pouch and gift box included

Info x Buy

Platinum

$110

Weight 1.4oz (42.5g)
Dimensions 4″ x 3” (101.6mm x 76.2mm)
Embroidered pouch and gift box included

Info x Buy

Black

$110

Weight 1.4oz (42.5g)
Dimensions 4″ x 3” (101.6mm x 76.2mm)
Embroidered pouch and gift box included

Info x Buy
  • Set of Three
  • Set of Three

    $299

    Buy