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About Us
I always believe in easy, simple, elegant solutions for life's problems.
The Moment
A stolen Hermès Birkin in Prague, 2006. Two bags gone in one evening. The floor was not an option. That was the beginning.
The Training
ESMOD Paris. Parsons New York. A patent education class in 2007. Fashion design meets product engineering.
The Design
Collaborated with engineers in San Francisco. Refined with manufacturers in Shenzhen. Twelve international patents across eight countries.
The Product
The HookUp — a heart that becomes a hook. The Embrace — a drop that does the same. Both 2-in-1. Both patented.
The Recognition
Museum of Arts and Design (MAD). TED Talks gift bags. The International Women's Forum. Fairmont Hotels. Ritz-Carlton Spas. From Tokyo to Singapore.
The Legacy
Thank-you notes from Rosalynn Carter, Empress Farah Pahlavi, Margrit Mondavi. Sponsored alongside Accenture, Cisco, FedEx. Earned our place.
Protected worldwide
Innovation, patented across the globe
Our design is protected by patents in markets around the world — hover a location to see the registration.
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United States · Patent No. D627,209
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Japan · Patent No. 1370782
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China · Patent No. ZL200930008668.0
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Taiwan · Patent No. D134633
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Germany · Patent No. 2967199
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France · Patent No. 2967199
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United Kingdom · Patent No. 2967199
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Italy · Patent No. 001075485-0001/2
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Hong Kong · Patent No. 1160675
Our Publication and sponsorships
Keep your handbag off the ground so it always stays clean and safe. Live your best life without ever having to worry where your belongings are. In restaurants, bars, restrooms, cars – we got you covered!
Loved everywhere
What our customers say
Real reviews from shoppers across Amazon and Etsy.
◆ Amazon verified
★★★★★
A little pricey but it does the job and it’s sharp looking on my bags. I’m a true NY’er and nope we never place our bags on the floor. Now living in Florida and when out there is no place to put my bag even in my hair salon lol. So thank you!
◆ Amazon verified
★★★★★
This is the best gift ever... Practical, beautiful, functional and VERY Chic. I am going to give it to everyone for Christmas. I love the different colors, exactly as I thought it would be and even better in person. I wish they had corporate logos... makes a perfect corp gift for the holiday season and I want our company logo on it.
◆ Amazon verified
★★★★★
I love this hook. It works perfectly. I bought it to hang my water bottle and Yeti cup when I’m in the bathroom because sometimes the hooks they have on the bathroom door around the right size or are broken. It seems to hold a lot of weight. My Yeti is a 42oz and can get heavy. I don’t use it as a keychain because it’s a little big next to my tiny purse. I bought caviar/teak & cavier/onyx for my mom.
◆ Amazon verified
★★★★★
I initially just bought one and I ordered another one. I can hang my purse in the back of the headrest in the car. It is pretty secure for my purse size and I have a small tote bag. I love that I can just clip it around the purse handle when not in use so I won't lose it in my purse. It's pricey fir me but I think it's worth it. Nothing fancy but it works well.
◆ Amazon verified
★★★★★
I needed a hanger for my new bag but wanted something lightweight. This is perfect. It doesn't take up much room, is light, yet sturdy. It twists open into an "S" shape and holds up to 10k (the package says). The hanger came wrapped inside a very nice box. I bought the green color (because that's the color of $$$$) in hopes that the color will stand out and remind me not to leave it behind.
◆ Etsy purchase
★★★★★
The packaging of this great hanger is very impressive and perfect for gift giving. I purchased 3 in different colors and all are absolutely beautiful! I have one, too, and it works perfectly for my purses so I'm excited to give these as gifts this Christmas. And 10 stars for immediate shipping!
◆ Etsy purchase
★★★★★
This is my second bag hook from fafa. I order my first one (the 14 k gold heart) at least 10 years ago and it’s still going strong. I now needed a more compact and discrete solution for my workdesk. I‘m very happy with the design and the quality. Can’t wait to take it with me to work!
◆ Etsy purchase
★★★★☆
This little hanger is one of my favorite recent buys! It's very sturdy and keeps my (quite heavy) bag hanging securely. It also looks really cute, so it doesn't 'offend' those of us who love a functional tool that's also aesthetic. I have it attached to one of my purse buckles, and it just looks like a cute accessory.
◆ Etsy purchase
★★★★★
This is a lovely piece with a fun twist. I have one and a friend admired it so I have ordered another one for her birthday. It is a little pricey, but is pleasantly heavy and comes tucked into a little velvet envelope, in a quality gift box.
◆ Etsy purchase
★★★★★
Heavy duty high quality material. Seems would be more stable for hanging on thicker tables and for heavier items if hook were flatter. Current design the point has rubber that does help prevent slipping
◆ Etsy purchase
★★★★★
Very high quality. The design limits when you can use the hanger. It is very sturdy and can hold a lot of weight but the the angle and width of the hook lends to instability if the table is thick
