You’re at a café, maybe waiting for a friend or typing away on your laptop, and your handbag is—once again—on the floor. It’s a small moment, but one that never feels quite right. Holding it in your lap or dangling it from your knee doesn’t help either. That’s why a simple charm that turns into a bag hanger makes such a thoughtful addition to your daily carry.
Some bags deserve better than the back of a chair or a dirty floor. With a quick twist, something elegant yet functional gives you a more innovative way to keep your bag close and clean.
Somewhere in the middle of this everyday experience, the black bag hanger becomes more than an accessory.
Two Charm Hangers, One Smart Idea
Both the Heart and Embrace HookUps are designed to look like jewelry but act with purpose. They transform from sleek, portable charms into strong bag holders with a quick twist into an "S" shape. You can use them on tabletops, counters, or even on a car seat handle—anywhere with a firm edge or surface.
Designed to hang your bag securely, the hinge should always be fully extended to carry weight safely. If it’s only halfway open, it may weaken and become damaged over time. That’s one small detail that makes a big difference.
Introduced in March 2015, the Embrace is made of a carbon fiber and polymer blend. It’s lightweight at just 0.9oz, but can hold up to 10kg (22lbs)—an impressive capacity considering its sleek form.
It’s available in 12 color options and fits effortlessly into any style without being flashy. Though it doesn't come in metallic finishes, its smooth design still makes a polished impression. The Embrace is meant to be used as a charm, transforming quickly into a hanger when needed. That ease of access means no more rummaging inside your bag for a separate tool.
The Embrace doesn’t arrive in a gift box, but its packaging is attractive in its own right, with a modern and minimal look.
Introduced in July 2009, the Heart HookUp adds a hint of refinement to your daily accessories. Made from aluminium alloy and finished in precious metals, it weighs slightly more at 1.4oz but holds even more—up to 15kg (30lbs).
This black bag charm hanger is available in 4 color variations and adds a bit of character without overdoing it. What sets it apart further is its thoughtful presentation: it comes with a microfiber, silk-lined pouch inside a gift box. That makes it a lovely option for gifting—or simply treating yourself.
To maintain its shine, you can use the microfiber pouch for polishing or wash it gently with soap and water.
You’ll never have to wonder where to put your bag again. Whether you're heading to a brunch, sitting in a waiting room, or working at a coworking space, these charm hangers offer a clean, easy solution. They don’t shout for attention, but they provide thoughtful comfort right when you need it.
And because they’re worn like charms, you’ll always have one within reach. No digging into your handbag, no clunky gadgets to pack. It’s all there, looking like part of your outfit until the moment it quietly does its job.
These aren’t mass-produced tools with one-size-fits-all intentions. The materials, the finish, the function—all are chosen with daily life in mind. They make sense for those who value subtle convenience, whether they’re commuting to work or sipping coffee at a quiet corner table.
They also reflect care in how they’re made and how they’re carried. One is light and sleek; the other is elegant and gift-ready. Together, they give options based on your own preferences and rhythm.
Choose your charm and carry comfort everywhere you go
Whether you’re drawn to the refined shimmer of the Heart HookUp or the modern edge of the Embrace, both bring function and grace together in one simple twist
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